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Nadia Nazarova — Product Executive, B2B SaaS and AI-driven products

Hi! I’m Nadia. I turn market opportunities into products people choose, go-to-market strategies that scale, and growth that moves the business.

Portrait of Nadia Nazarova in a black blazer

I combine marketing, product
and business expertise

Nadia Nazarova in a black suit against a moulded white wall

I have spent 15+ years in product marketing before moving into product management.

Today I am Head of Product at an all-in-one pharmaceutical software company, where I lead three product teams building new products for marketers from the ground up while developing an existing product portfolio.

I also established and now lead the product marketing department across the whole company — connecting product strategy, market positioning, customer education and go-to-market execution into one company-wide growth system.

15+
Years in product & product marketing

300%
Revenue growth delivered in a single year

up to

1M
Earned by a new data product in 6 months

35+
People led across product and marketing
  • Nadia at Product Sense with a SEMrush speaker badge
  • Nadia presenting at Gamecamp 2022, Google for Startups Campus Warsaw
  • Nadia with colleagues at the SEMrush booth, San Diego Convention Center
  • Nadia on stage at Gamecamp with the Google for Startups podium
  • Nadia presenting a competitive analysis slide at a SEMrush talk
  • Nadia and Olga Smirnova with Social Media Week New York badges
  • Nadia with Guy Kawasaki and a colleague at a conference
  • Nadia and Olga at Social Media Marketing World with event props
  • Nadia holding her baby at Product Sense Minsk 2019
  • Nadia with the SEMrush team at the San Diego Convention Center booth
  • Nadia with a colleague in a convention hall
  • Nadia presenting at Gamecamp 2022, viewed from the audience
  • Nadia with colleagues at Social Media Marketing World
  • Group photo on stage at Product Sense Minsk 2018
  • Nadia with colleagues at a conference networking session
  • Nadia with colleagues at Social Media Marketing World
  • Nadia with Olga, Batya and Owen at Social Media Marketing World
  • Nadia with colleagues at conference networking events

Four principles I lead by

  1. I love this work, and it shows in every product and team I lead.

  2. I build products that set the standard in their category, not match it.

  3. I give people room to challenge, experiment and be wrong.

  4. I bet on people, not processes — they grow with the product.

Notes on product,
marketing and teams

Aug 37 min

10X growth, and where it is hiding

In 2018 the founder of Semrush asked me to grow a product 10X in two years. Three places that growth actually hides — and none of them require a new product.

All notes

Validate the product.
Sharpen the position.
Then scale it.

Hiring, building out a product team, or weighing a go-to-market problem — I would like to hear what you are working on.

Let's talk