B2B SaaS
2 pieces on b2b saas.
August 3
10X growth, and where it is hiding
In 2018 the founder of Semrush asked me to grow a product 10X in two years. Three places that growth actually hides — and none of them require a new product.
July 14
How to launch an IT product: a step-by-step go-to-market strategy
The code is in production and nobody is using it. A nine-step launch framework — launch tiers, positioning, the information hook, and the checklist to run before anything goes live.