Launches
2 pieces on launches.
July 21
The anatomy of a perfect product marketing launch: a real example
How the framework works in practice — the launch of an advanced loyalty program at Sweed, from the launch tier and success metrics to the research that gave the press a reason to care.
July 14
How to launch an IT product: a step-by-step go-to-market strategy
The code is in production and nobody is using it. A nine-step launch framework — launch tiers, positioning, the information hook, and the checklist to run before anything goes live.